Impressing Their Brains, Gaining Their Business

Growing Your Coaching Practice through Practical Neuroscience Language and Concepts

Spring 2018 WEBINAR SERIES

Join us for a four-session webinar just for coaches focusing both on what you can DO to build a coaching business (based on neuroscience) AND how who you are BEING has a real, scientifically verifiable impact.

  • Learn language that engages the decision-making part of the brain and easily moves people past disinterest and objections
  • Deepen your understanding of how stress impacts both your message and your overall business
  • Explore ways to enroll both “engineers and artists” in coaching by understanding the two hemispheres of the brain
  • Discover how BEabove Leadership’s Seven Levels of Effectiveness can make a critical difference in your business development
  • And much more!

Ann Betz and Ursula Pottinga are the co-founders of BEabove Leadership, a seventeen-year partnership focused on exploring the intriguing edges of what is next in human development. In this fun, interactive and playful webinar, they will share with you some of the tips, tricks, processes, understanding and shifts in belief that have taken them each from part-time dabblers in coaching to successful thought leaders in the field.

Session One, Irresistible Neuroscience: Fundamental neuroscience language and explanations that get you hired; common reasons people don’t hire you or quit early — and how neuroscience can help you move past objections and keep clients engaged; basic clear and understandable neuroscience rationale for the efficacy of coaching.

Session Two, Structure, Freedom, Chaos and Rigidity: How to speak to different sides of the brain–what an engineer may like to hear, what an artist may respond to; the incredible power of integrating the hemispheres of the brain (and how to sell this to clients); managing both emotional overwhelm and rigid thinking to move your business forward.

Session Three, Our Unseen Impact and the Role of Stress: The science behind our unintentional impact and how to use this to engage clients; the power of working from an “abundance” mindset (what this does to your brain and your impact on others); the delicate balance of finding just the right amount of meaning, purpose and stimulation–without tipping into overload–as you grow your business.

Session Four, The Seven Levels of Building a Coaching BusinessHow effort decreases as consciousness increases and what is happening in the brain; how to manage your brain and maximize your effectiveness at each level, working “cross-level” with partners or clients; what to do when fear and frustration have you in their grip.


Four Mondays in April 1-2 pm EST; April 9, April 16, April 23 and April 30. All sessions will be recorded and you can either participate live or via recording at your convenience. A comprehensive workbook will be provided. 

$149 — early bird special only $99 through March 15!

Sign up by March 15 and receive a FREE copy of This is Your Brain on Coaching, the Neuroscience of the ICF Competencies ($15.95 value). 

$50 discount for CNTC students. Please email Patricia to enroll.

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